National Tree Company 2026 Consumer Sentiment Survey

October 2026, 1,074 respondents, US based shoppers aged 18-65

Which statement best describes your approach to Christmas Decor?

*respondents without a tree did not proceed with the survey; 80% did.

How many Christmas trees do you intend to display this holiday season?

What is the primary reason you have multiple Christmas trees? Select up to 2.

Please indicate which type of Christmas tree is your primary tree and which you use for secondary locations. Select N/A if you don't display that type of tree.

What factors are the most important in your decision to buy a real or artificial Christmas tree? Select no more than 3.

How long does it take you to get, set up and decorate your Christmas trees?

How would you characterize the impact of your financial situation on holiday décor purchases this year?

What do you expect to be your approach to holiday decor buying this year?

How much do you intend to spend on your primary Christmas tree purchase this year?

What type of Christmas tree will you purchase this year?

Where do you intend to purchase your artificial Christmas tree this year?

In which physical stores are you most likely to purchase your next artificial Christmas tree? Select up to 2.

At which online retailers are you most likely to purchase your next artificial Christmas tree? Select up to 2.

Where are you most likely to research artificial Christmas trees before you purchase? (select all that apply)